Cinematic low-key portrait, cigar smoke drifting across a dark studio.

Private mentorship

Revenue that repeats.

Most stores start from zero on the 1st of every month. Ballinem teaches the other model — retention, churn and payback. The maths that turns a store into MRR.

Free to joinNo callLeave anytime

Built on the stack that actually runs stores

01 — The model

One-off revenue is a treadmill.

You buy every sale twice — once in ad spend, once in the anxiety of doing it again tomorrow. Recurring revenue is what happens when the second purchase is already paid for.

Ballinem works with operators on the shift: offer structure that renews, retention that holds, and reporting honest enough to scale against.

  • Retention first
  • Payback under 30 days
  • Margin you can bank
Low-lit interior, cigar smoke catching the light.
Built quietly. Compounding monthly.

02 — Mentee results

Not my numbers. Theirs.

Screenshots from inside the mentorship. Names are redacted because they asked — the dashboards aren't. Tap any of them to read it full size.

Igor · first mentee First £1,203 day — in month one 5 orders · 106 sessions · 2.8% CR · +121% · 27 Jan 2026
Bnb · mentee 6 sales within 15 minutes of launching £270 · 31 sessions · 19.35% CR · intraday scaling, coached live · 27 Jun 2026
Mentee · week one First sale, two days after starting £152.00 gross · 1 Jul 2026
Igor · mentee £411 from nine sessions 2 orders · 11.11% CR · 1 May 2026
DownInSpace · mentee First £790 day — about $1k in 24 hours 2 orders · 142 sessions · started April · 16 Apr 2026
Payout · money landed £420.53 deposited, not "revenue" £442.93 charges − £22.40 fees · Shopify Payments · 31 Mar 2026
Mentee · scaling day £561 day, sessions up 886% 2 orders · 69 sessions · 2.89% CR · 2 Apr 2026
Mentee · scaling day £483 from 35 sessions 1 order · 2.85% CR · sessions +600% · 25 Mar 2026
Mentee · first traffic £401 across the first two days 3 orders · 334 sessions · +284% · 4–5 Feb 2026

Drifts on its own · touch to pause · tap any shot to open it

These are individual results from named mentees over the specific dates shown, shared with their permission. They are not averages and not a forecast — most people who buy a mentorship of any kind do not build a business. What you get out of this depends entirely on the work you put in.

03 — Who's teaching

Meet Ballinem.

Ballinem @BallinemReff

Operator first, mentor second. Ballinem runs stores built on recurring revenue and teaches the same playbook used to run them — offer structure, retention, payback, and the reporting that decides when to scale.

  • eCommerce operator
  • Recurring revenue
  • Paid acquisition
  • Payment operations

Ballinem is @BallinemReff  ·  the channel is joined through @BallinemReff_Bot

Cash stack from eCommerce revenue.

04 — The story

€70,000 gone, at 23 years old.

Not a bad ad account. One order that never arrived. Here's the whole thing — the parts that make me look good and the parts that don't.

  1. Ballinem at thirteen, in school uniform.
    13 Where it starts

    I grew up lower middle class in the UK.

    Not poor. But the answer to most things was “not this month.” I was thirteen, and I already knew the internet didn’t care how old I was.

    The money I made then wasn’t clean. I put software on other people’s computers without asking them. It paid slowly, and someone else always paid for it.

  2. 15 First real money

    By fifteen I'd made my first €10,000.

    Fake names. Real money. Real people on the other end who thought I was someone real.

    Ten grand at fifteen teaches you the wrong thing: that money comes from finding the next trick, not from building something that lasts.

  3. A storage unit stacked with boxes of refunded stock.
    16 The first mentorship

    I spent all of it on a mentorship, and built a service to 10,000 members.

    Refunding. Three years of work. Ten thousand people signed up — and it paid me like a part-time job.

    That’s when I learned the difference between a big number and money you can actually take home. That lesson is what this whole mentorship is built on.

  4. 20 The peak of the old life

    €100,000 at twenty — and I still lost it.

    The most money I’d ever seen, and the worst people I’d ever been around. Everyone was one bad week from robbing their own partner, because nobody had anything worth protecting.

    Mine robbed me. €30,000 gone overnight. I walked away with nothing.

  5. The Instagram profile of the mentorship he bought at twenty-one.
    21 Rock bottom

    Then nothing worked, and I stopped getting out of bed.

    Everything I knew how to do was gone. I was twenty-one and really believed my best year was behind me.

    So I did the one thing I’d never tried. I paid $4,000 for a mentorship in a legal business — organic dropshipping, from BSM Fredo. I’d never run anything legal in my life. I had no idea how it worked.

  6. Month 1 Nothing

    I made zero, and I was certain I'd been scammed.

    Eight years of making money in days — and now a month in with nothing to show. Everything in me said go back to what I knew.

    Instead I stopped jumping between products. I picked one. Learned to film, learned to market, learned to wait. That one decision is why everything below this exists.

  7. Store analytics from the month everything changed.
    Month 3 It works

    One video did 5,000,000 views. I made €5,000 in a day.

    The first money I'd ever earned that couldn't be taken off me overnight. Nobody could ban it. No partner could steal it. It was mine.

    Then it stopped. Organic dropshipping is luck — and I’d just got lucky once.

  8. 23 Paid traffic

    So I stopped filming and started buying.

    Meta ads. No more silly videos, no more hoping the algorithm liked me. €1,000 profit a day, steady, at twenty-three. For the first time it didn’t depend on going viral.

  9. The order that never arrived.
    23 The €70,000

    I sent €70,000 to a supplier and never heard from him again.

    My own branding, full production, paid up front. It never shipped. More than half of everything I had, gone to a man I’d never met, in a country I’d never been to.

    I survived years of fraud and then got scammed doing it legally. That one nearly finished me.

  10. 24 The rebuild

    So I switched to funshipping — and no supplier could ever hold me hostage again.

    Digital product stores, run pump-and-dump. Test a product, push it hard while it sells, deliver every order, and when it dies you move to the next store. No stock, no factory, no shipping. No COGS — and nobody who can fail to deliver.

    That model only works if the boring half is right. So I spent my whole twenty-fourth year on it: MRR, payment processing, merchant accounts, CRMs, retention, supplement brands, and the marketing that holds it together.

  11. Play with sound
    25 Now

    Marbella. A car I wanted since I was a kid. Wherever I want, whenever.

    I don't live in the UK anymore. I travel constantly. Life looks nothing like it did at twenty-one, lying in bed convinced it was over.

    And the only reason any of it happened is that someone sold me a mentorship when I was broke, doubtful, and one month from going back to the old life.

I'm not going to pretend the early years were clever.

They cost me years, and they cost other people more than that. I don't teach any of it, I never will, and nothing in this mentorship touches it.

What I teach is the boring version — legal, documented, the kind a payment processor will underwrite and you can still be running in five years. I know exactly what the alternative costs. I paid it twice.

05 — Curriculum

Six moves to MRR.

Each one ships with the template that makes it usable the same week.

01

Offer → Recurring

Turning a one-off product into a replenishment or subscription people actually keep — cadence, pricing tiers, commitment — and the five movements that explain every month after: new, expansion, contraction, churned, reactivated.

02

Retention & Churn

Cohort curves, the month-two cliff, and where the curve flattens. Then voluntary vs involuntary churn: failed payments, card updaters, dunning sequences and cancel flows that save the ones worth saving.

03

LTV : CAC & Payback

Contribution margin per cohort, payback window, and the one condition that has to be true before you raise spend.

04

Payments & Merchant Accounts

Billing cycles, retry logic, processor setup, descriptors and dispute prevention. How underwriting reads a recurring model, what documentation to have ready, and keeping chargeback ratios inside the thresholds.

05

Acquisition That Compounds

Buying first orders against payback rather than day-one ROAS, creative testing structure, and scaling rules that survive a bad week — with lifecycle flows mapped to the subscription, not a generic broadcast calendar.

06

Reporting, Finance & Systems

One dashboard reconciling store, campaign and cash. Bookkeeping structure, inventory planning against active subscribers, SOPs people follow, and delegating the operation without the numbers quietly falling apart.

Swipe for all six

06 — The numbers

Read the numbers properly.

Store on one side, campaign on the other, reconciled. Tap any screenshot to open it full size.

0Best ROAS day
0Revenue, 72 h
0Cost per order
0Conversion rate
Ballinem — reporting walkthrough

Gross is not what you keep

€5,025.37 gross becomes €4,694.71 after €362.16 of discounts and €31.50 of shipping. Screenshot the headline number and you're 7% wrong before cost of goods is even counted.

One day, both sides

12 July 2026. The same 24 hours, seen from the store and from the ad account.

0 ROAS

€1,134.00 revenue ÷ €68.09 ad spend · 12 orders · €5.67 cost per order

ROAS = Return On Ad Spend. Revenue divided by what you paid to get it. 16.65× means every €1 into ads came back as €16.65 in revenue. It's a revenue ratio, not profit — product cost, shipping and fees still come out of it.

Session funnel — 340 sessions

  • Sessions0
  • Added to cart0
  • Reached checkout0
  • Completed checkout0

Three days, held steady

10–12 July 2026. Spend went up four-fold and the return held — that's the signal you scale on.

0 ROAS

€3,118.50 revenue ÷ €291.12 ad spend · 33 orders · €8.82 cost per order

Why it dropped from 16.65× and that's fine. Cost per order rose from €5.67 to €8.82 as spend scaled — normal. The question isn't "is ROAS falling", it's "is it still above the number where a customer pays back". Setting that threshold is what the payback module exists for.

Session funnel — 1,181 sessions

  • Sessions0
  • Added to cart0
  • Reached checkout0
  • Completed checkout0

Figures read directly from the dashboards shown, which are real but specific to one store and one window. They are teaching examples, not a projection — nothing here is a promise of earnings, and results depend entirely on the operator.

07 — What you get

Templates, not theory.

Every framework arrives as a file you can fill in. Copy, populate, run.

08 — How it works

Look before you commit.

Nothing here asks you to decide on day one. Read first, judge for yourself, then talk.

  1. 1

    Open the gateway

    One tap on @BallinemReff_Bot and it hands you the channel. No form, no call, no application.

  2. 2

    Read the channel properly

    Resources, breakdowns, vouches and receipts — the full picture on how Ballinem operates. Take your time with it.

  3. 3

    Message @BallinemReff

    Questions, your situation, whether the mentorship fits. You speak to Ballinem directly, not a setter.

Straight up about the channel

It was taken down at 1,200 members and we're rebuilding it now. The member count you'll see is new — the material in it isn't.

Inside the mentorship

A small room, on purpose.

0 Operators inside
0 Countries
3 Continents covered
1:1 Direct access to Ballinem
  • United Kingdom
  • United States
  • Italy
  • Portugal
  • Estonia
  • Germany
  • Netherlands

Grown adults with jobs, businesses and kids — people who need this to work around a life, not a room of teenagers chasing a screenshot.

Be honest with yourself

This isn't for everyone.

You'll do well here if

  • You can put real money behind ads and survive losing the first few hundred learning.
  • You want a business with books, a processor and a paper trail — not a fast flip.
  • You'll pick one thing and stay on it for ninety days.
  • You're willing to be told your numbers are bad and fix them.

Don't bother if

  • You're looking for passive income or something that runs itself.
  • You have no budget for ad spend. This is not a no-money-down model.
  • You want a guarantee of a specific number by a specific date. Nobody honest can give you that.
  • You expect to be handed a "winning product" and nothing else.

Before you ask the price

What can you put behind it?

Pick what you could spend on ads every day for a month.

Ads per day $30
You spend / month $900
You keep / day $90150
You keep / month $2,7004,500

The price isn't listed.

You talk to Ballinem about it directly — what you want, where you are now, and whether this is right for you.

If you don't have at least €1,000 to put into the mentorship, don't message. Free information isn't part of this — let's respect each other's time.

Message Ballinem

09 — The room

The conversation is already running.

Teardowns, numbers and operator questions get posted in the channel. Reading it costs you nothing.

The Ballinem Telegram channel.
Ballinem@BallinemReff
Cohort teardownWhere the month-two cliff actually starts.
Dunning sequenceRecovering failed payments without churning them.
Payback calculatorSet the number before you scale spend.

10 — Questions

Straight answers.

Who is Ballinem?

Ballinem is me — @BallinemReff. I run eCommerce stores built on recurring revenue, and I mentor a small group of operators privately. You talk to me directly.

Why a bot and not the channel directly?

The bot is the front door. One tap on Start and it hands you the channel link. It also means we can tell an actual person from a stray click, so nobody gets chased who never opened the app.

Who is it for?

Operators already selling who want the revenue to stop resetting every month, and people building their first store who would rather structure it correctly than rebuild it later.

Is it free?

The channel is. Free to join, free to leave. It's where the breakdowns and resources get posted, and where you can judge the standard before committing to anything.

Do I need a store already?

No. Modules 01–02 cover building the offer from zero. If you already have a store, you'll spend your time in retention, churn and payback instead.

Are those screenshots your results?

They're real dashboards from a real store, over the specific dates shown, used to teach how the two sides reconcile. They're examples of method, not a forecast for anyone else. No earnings are guaranteed.

How many people are inside?

27 operators across seven countries — the UK, United States, Italy, Portugal, Estonia, Germany and the Netherlands. It's kept small on purpose so access stays direct.

Why does the channel look new?

Because it is. The previous one was taken down at around 1,200 members and we're rebuilding. The member count reset — the resources, breakdowns and vouches didn't.

How do I start?

Open @BallinemReff_Bot to get into the channel. Read it properly for a week. If it makes sense, message @BallinemReff directly.

Doors are open

Make it repeat.

One tap. No forms, no calls, no pitch on the other side.

Channel via @BallinemReff_BotBallinem is @BallinemReff

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